According to a report by Taiwan Spinners’ Association from January 2018 to July 2018, Taiwan imported 366,159 bales of US cotton, representing a market share of 81.6 per cent. At the Taipei In Style (TIS) trade show in Taiwan, Cotton Council International (CCI) promoted US cotton's sustainability and featured US cotton-rich clothing from two Cotton USA licensed brands. Mobo presented women’s wear and Les Enphants showcased children’s wear via a “Look Closer at COTTON USA” fashion show for 500 guests.
The COTTON USA videos introduced US cotton farming and highlights from Cotton Day events to visitors and designers from Asia. Taiwan spokesperson Cindy Yen performed a new COTTON USA theme song at the fashion show, which aimed to inspire everyone in the textile business to use more U.S. cotton.
Many COTTON USA licensees attended the fashion show, as well as a seminar which featured keynote speakerSulee Tsai, Dean & Professor of Fu Jen Catholic University. After the trade show, four brands applied to use the COTTON USA™ Mark.
