Bread & Butter will be held in Germany from August 31 to September 2. This time the trade fair has gained an extra ampersand. The three days will be dedicated to fashion and culture. Some 40 fashion brands will vie to stand out from the crowd with runway shows, exclusive capsules, discussions, customisation workshops, DJ sets and other concerts.
The program features 43 labels – mostly fashion brands but some cosmetics manufacturers are also present – who will be trying their best to grab consumers' attention, presenting limited-edition products and capsule collections that are either exclusives or pre-launches.
Everything on display at the fair will be available for purchase on site through a cashless system created in partnership with Visa, featuring bracelets which shoppers can charge up. A number of brands have already taken to social media to try and attract visitors and potential consumers to their pop-ups.
Among the brands confirmed at the fair are: Adidas Original, Nike, The North Face, Timberland, Puma, Reebok, Columbia, Asics Tiger, Cheap Monday, Converse, Diesel, G-Star Raw, Hugo, Levi's, Obey, Pepe Jeans, Vans and Wrangler. The last edition attracted 30,000 visitors and reached 26.5 million people across Europe through social media.
