Tod’s is expanding its Digital Product Passport (DPP) initiative to include its iconic My Gommino collection, in collaboration with Aura Blockchain Consortium and Temera, a leader in luxury traceability solutions. Following the successful integration of DPPs for the custom Di Bag, this move reinforces Tod’s commitment to authenticity, traceability, and customer engagement.

With My Gommino, customers can personalize their own handcrafted driving shoes from a wide range of design options. Now, an embedded NFC chip in the right sole, powered by Temera, allows them to scan, register ownership, and access an authenticity certificate via Aura’s private blockchain.

Beyond authentication, Tod’s enhances the DPP experience with storytelling elements, offering insights into the artisans behind each loafer. Customers also receive a wallet card linked to Tod’s CRM system, enabling an elevated in-store experience through barcode scanning at any Tod’s boutique.

Carlo Alberto Beretta, Tod’s General Brand Manager, emphasized the DPP’s role beyond authentication: “We see this as an opportunity to strengthen customer connections, highlight our craftsmanship, and enhance the storytelling of our iconic products.”

The digital passport also grants access to extended warranties, dedicated client advisors, exclusive events, and Tod’s care services. This launch coincides with the introduction of new My Gommino models featuring expanded material, color, and style options.

Romain Carrere, CEO of Aura Blockchain Consortium, highlighted the partnership’s significance: “By extending its DPP offering, Tod’s is proving that transparency, authenticity, and customer experience can seamlessly align like never before.”