UBM Fashion has updated ShopTheFloor, its digital tradeshow and social marketplace. ShopTheFloor’s new and improved B2B platform includes a refreshed look and feel, updated, easy-to-use experience, and direct access to the largest, qualified network of new and notable fashion brands and retailers. This launch includes a redesign of the shopping and order taking process, as well as a new mobile-friendly responsive design to accommodate UBM’s on-the-go retail buyers. ShopTheFloor Premium, which was also launched, includes a set of features like SalesMatch and Lead Analytics to better help brands further grow and drive new business.

UBM Fashion is the world’s leading organizer of trade shows for the fashion industry. It has also given ShopTheFloor a new visual brand identity and tagline. UBM wanted to build a world for ShopTheFloor that was dynamic, compelling and evoked the idea of constant movement and connectivity. It was also important for UBM to tell the story of ShopTheFloor’s broad range of fashion categories and product classifications. The new visual identity for ShopTheFloor brings all of these pieces together under a single, cohesive style that feels modern and cool.

For brands the new ShopTheFloor offers benefits like enhanced brand profile and product showroom management and order capture; prime visibility and exposure opportunities to over 25,000 retail buyers.