Jacket Required will take place in London on January 23 and 24, 2019. This is a premium fashion trade show in the UK presenting a curated showcase of the most progressive and contemporary men’s and women’s wear collections, footwear, accessories and lifestyle product. Jacket Required strives to inspire buyers to explore the business potential of their stores and provides a platform for both established and new talent in the fashion industry.
This edition will have two new sectors: Introduces and Living. Introduces will give visitors the opportunity to discover the breakthrough talents of the new season and future contemporary classics with Jacket Required’s pick of emerging designers. Living is a curated selection of contemporary products and accessories from the most progressive and visionary interior design brands.
Introduces and Living will offer an exciting collection of breakthrough talent and a highly edited selection of lifestyle and homewear products which provide a complementary offer alongside the current progressive fashion line-up.
A new campaign Reinvention Reimagined will draw together the importance of sustainability and the responsibility of the individual to demand transparency within the supply chain while championing new trends and giving a nod to the evolution and continual reinvention of the quintessential British man and woman.
