Japanese apparel and lifestyle brand Uniqlo has launched its ‘Airism’ range of t-shirts on its direct to customer e-commerce store and in its brick-and-mortar outlets across the country.
Designed to protect against UV rays and the effects of hot weather, the collection caters to men and women and features long and short sleeve t-shirts in bright and neutral shades.
Complemented by a range of inner wear, 7 per cent silk textiles of these garments have a deodorising quality to combat sweat in hot weather. The collection is a part of Uniqlo’s ‘Life Wear’ range that offers versatile, high performance apparel to enhance everyday life.
Uniqlo recently also collaborated with designer JW Anderson for a new collection with a modern, paired down style. It also launched a new collection of linen apparel in partnership with Bollywood actress Katrina Kaif. The collection blends breathability with versatility.
