According to the latest market report published by Persistence Market Research, the US men’s underwear and women’s lingerie market is expected to witness significant growth at CAGR of 5.4 per cent by 2021. This will be mainly owing to rising personal income in US households; propagation of modern retail formats such as supermarkets, discount stores, and pharmacy stores; change in lifestyle; and rising awareness regarding health & fitness and personal hygiene among men and women in the country.

The US men’s underwear market was estimated at $3,236.4 million in 2015, and is expected to register a CAGR of 5.1 per cent over the forecast period. On the other hand, the US women’s lingerie market revenue is anticipated to expand at a CAGR of 5.4 per cent from 2015 to 2021. Major players in men’s underwear market are Hanesbrands Inc., Philips-Van Heusen Corporation, American Eagle Outfitters Inc., Ralph Lauren Corporation, Jockey International Inc., and Gildan Activewear Inc. The major players identified across the value chain in the US women’s lingerie market include Victoria’s Secret (L Brands), Calvin Klein, Fruit of the Loom (Berkshire Hathaway), Hanky Panky, Cass and Company, and Commando LLC.