"Uster showcased its latest innovations like sentinel machine, ring spinning monitory system at ITME India 2016. The company also introduced Ustar quantum series, which is its anniversary edition. “We are excited about an approach called ‘Managing Spinning Mill with Quality Match.’ This is for spinners who are ambitious and want to make the most out of their business and are focussed on improving quality,” says Edith Aepli, Senior Manager, (Marketing and Communications), Uster."

Uster showcased its latest innovations like sentinel machine, ring spinning monitory system at ITME India 2016. The company also introduced Ustar quantum series, which is its anniversary edition. “We are excited about an approach called ‘Managing Spinning Mill with Quality Match.’ This is for spinners who are ambitious and want to make the most out of their business and are focussed on improving quality,” says Edith Aepli, Senior Manager, (Marketing and Communications), Uster. Taking about other products in the offing, he adds, “We have different instruments for different purposes. We have fibre testing instrument for cotton. Then we have fibre cleaner, the instruments are available for manmade as well as natural fibres.”

Gaining first-hand experience

The company showcased its products first time in Asia through ITMA Asia Show and then are displayed their mettle at just concluded ITME in Mumbai. “What we have learnt is Indian spinners are well travelled and are aware of our launches since the time we introduced them in Milan. Coming to India is a part of our strategy where we want everyone from the spinning industry to get to know about our innovations,” Aepli explains. Offering insights into their business strategy, he says, “We don’t have any strategy wherein we are trying to target a specific country, be it China, Turkey or India. We wish to reach out to spinners who have got vision and want to improve their business in a sustainable way. Our innovations clearly show our attitude towards things. Our aim is to monetise the investments they make and provide them with efficient technology. We want to make them reliable partners for their clients. That is what we have at the moment in terms of our business strategy. It does not matter the spinner belongs to Bangladesh or India.”

India advantage

India has a long history in spinning. “We are ambitions about India. Also, it is compatible with our plans to become global. Of course, there are challenges for spinners as well as for us. But we also know that Indian textile stakeholders like to be challenged and hold potential to maintain a better place for themselves in the global space. And we are here to help them out in the cause. Indians are rapidly becoming technology-driven. That is a good sign for the Indian market. India is one of our major markets after China,” Aepli avers. “We have covered almost all countries in spinning and are trying to strengthen our position where there are opportunities. So, it’s been a kind of exploration and expansion strategy. We have received an impressive response during the show and are happy to be a part of India growth story,” he concludes.