VF Corporation has appointed Jim Pisani as its Global Brand President for Timberland®, with immediate effect. Pisani replaces Stewart Whitney who left the company in July 2016. Most recently, Pisani served as President of VF’s licensed sports group that includes the Majestic® brand. He will report to Scott Baxter, Vice President, VF and Group President, Outdoor & Action Sports Americas.
Pisani joined VF in 2008 as President of VF Licensed Sports Group. The business unit’s Majestic® brand is the official on-field uniform provider for Major League Baseball. It also supplies apparel and fan wear through licensing agreements with U.S. and international professional sports leagues, colleges and universities, and lifestyle brands.
Prior to VF, Pisani held a succession of leadership roles in branding, merchandising, sales and marketing at PepsiCo and Kraft Foods.
