VF Corporation, a global leader in lifestyle apparel, footwear, and accessories, has appointed Paul Vogel as Chief Financial Officer, effective July 8, 2024. Vogel, formerly CFO at Spotify Technology SA, will replace Matt Puckett, who is stepping down. Vogel's tenure at Spotify saw significant growth, with the company’s revenue and user base more than doubling, alongside improved operating margins and free cash flow.
Bracken Darrell, VF’s President and CEO, expressed enthusiasm for Vogel's appointment, highlighting his extensive operational and financial expertise. Darrell emphasized Vogel’s ability to drive profitable growth as VF aims to reset and expand its brand portfolio. Vogel expressed his excitement about joining VF, noting the company's strong brand portfolio, talented team, and innovative culture as key factors for future growth and shareholder value creation.
Darrell also acknowledged Matt Puckett’s 23-year contribution to VF, praising his leadership and partnership during Darrell's transition to CEO. VF Corporation looks forward to leveraging Vogel’s experience to strengthen its financial positioning and growth trajectory.