White Street Market will be held in Italy from January 12 to 14, 2019. The show will offer three days entirely focused on sustainability and fashion culture. It will not be the usual trade show but a true B2C meeting point where final consumers and insiders can meet, interact and discover new trends of the main players of international street culture.
The June 2018 edition attracted around 9000 visitors. This time the show expects to replicate and register higher attendance. It will host about 60 top brands, including young minded ones like Timberland, New Balance, Dickies, Iuter, Pony, Daily Paper, and fashion collections such as Nana-Nana and Last Heirs. It will also host over 25 events including happenings, presentations, talks and workshops.
A special space will be given to skateboarding. Two women’s skater crews–an Italian and an American–will perform on a special half pipe to be installed in the location, alongside with other initiatives related to this popular sport.
A capsule of fashion films focused on brands and urban fashion system realities will be presented. Among the movies will be Skate Kitchen and We Margiela. A significant presence of eco-friendly fashion, design and beauty brands will complete the event.
