Invista has announced that its next generation of fashionable shapewear fabrics – the cooling technology by Lycra Beauty brand – will be presented by Eurovet’s Designer of the Year 2016, Willy Herman from Austria.

Launched last September at Interfilière New York, Willy Herman is the first mill in Europe to present a commercially available cooling technology by Lycra Beauty brand qualified fabric collection at Interfilière Paris. According to Invista, cooling technology by Lycra Beauty brand was designed in response to consumer needs for increased sophistication and comfort performance in the shapewear category. Today’s shapewear needs to be fashionable, comfortable and high-performing, Invista says, adding that, to design shaping garments that match these increasing consumer needs, the selection of the right fabric is critical.

Especially for moisture management there is a large gap between the current shapewear offering in the market and what women want – although moisture management is extremely important for comfort, Invista explains. Consumer research conducted by Invista indicated that 69 per cent of female consumers find moisture management in shapewear to be extremely or very important, with only 42 per cent satisfied. To close this gap, Invista developed the Lycra Beauty Cooling technology. The secret of this innovation is the company’s Coolmax technology featuring fibres with an engineered cross-section enabling moisture to reach the fabric’s outer surface where it evaporates quickly.

www.invista.com