Owner of the Gore-Tex® brand, W L Gore & Associates, is expanding its ‘Outerwear On Demand’ snowsports garment rental program to 15 additional locations in partnership with major players like Alterra Mountain Company, Powdr Corp, and Pacific Group Resorts, as well as select local retail shops. This expansion aims to make high-performance technical outerwear more accessible to skiers and snowboarders, building on the program’s success since its launch in the 2020/2021 winter season.
The program offers skiers and riders an opportunity to rent the latest premium Gore-Tex outerwear including jackets and pants designed for superior waterproof, windproof, and breathable performance, at an affordable price. The initiative is geared towards those seeking comfort, convenience, and high-quality technical gear without the need to purchase. All garments are inspected and professionally cleaned after each use to ensure top-notch quality for every customer.
The expansion is part of a broader strategy to make premium outerwear accessible to more skiers and riders. The goal of the ‘Outerwear On Demand’ program is to elevate the skiing and riding experience, says Chris Brennan, Program Lead. It gives resort visitors an opportunity to wear high-performance Gore-Tex outerwear and allows them enjoy the slopes in any weather, comfortably and confidently.
By providing high-quality, durable outerwear rentals, Gore-Tex also aims to encourage more people to participate in winter sports, allowing them to experience the mountains without the financial commitment of purchasing expensive gear. This model follows trends in the ski industry, emphasising convenience and quality, while encouraging more frequent participation and longer visits to resorts.
With the rental program’s sustained success, Gore-Tex plans to continue expanding its Outerwear On Demand offerings. As the demand for high-quality, convenient rental options grows, the brand remains committed to partnering with more resorts and retail locations, ensuring that skiers and riders across North America can hit the slopes comfortably, regardless of weather conditions.
