WoolProducers Australia is in talks with the Indian Government and woolen textile officials to expand its market presence in India. CEO Jo Hall visited India in October 2023 to explore trade opportunities and hosted a roundtable conference on October 25, 2023, seeking collaboration in the wool sector.

The growing demand for wool in India presents significant opportunities for Australian wool manufacturers. Hall highlights, coupled with the Australia-India Economic Cooperation and Trade Agreement (ECTA), this positions Australia as a reliable wool supplier, contributing to India's woolen sector growth.

As the world's second-largest wool consumer, India is witnessing increased demand for both raw wool and woolen products, producing 40 million kg annually, according to Hall. The Indian government has invited Australia to attend Bharat Tex 2024 in February 2024 to explore business opportunities, expressing interest in visiting Australia in 2024 for mutual dialogue and farm visits.

Hall emphasizes that this collaboration fosters mutually beneficial trade relationships between Australia and India.