Renowned for its denim brand, Wrangler has entered into an innovative collaboration with MNTGE, a vintage clothing brand that integrates blockchain technology into garments. 

Together, the two brands have curated a collection featuring vintage western shirts, denim jackets, and co-branded NFC-chipped patches.

Founded by Nick Adler, Sean Wotherspoon, and Brennan Russo, MNTGE, specialises in integrating blockchain into garments. The brand has previously collaborated with Levi’s on NFC-chipped jeans and has its own line of digital and NFC-chipped physical patches. For this exclusive collaboration with Wrangler, MNTGE curated vintage western shirts and denim jackets dating from the ’70s through the ’90s.

The collaboration delves into Wrangler’s archives, drawing inspiration from the brand's logos, branding, and past collections such as ‘Mr Wrangler’ and the psychedelic Peter Max collaboration from the 1960s. The patches feature artwork inspired by archival design elements from Wrangler's vault, paying homage to the Blue Bell Overall Company, which acquired the brand in the 1940s.

Through NFC-chipped garments and patches, MNTGE offers counterfeit-proof authentication, digitally "signing and saving" product information permanently on a digital record. This technology not only provides valuable information about the garment's history but also introduces possibilities for "digital wearables" in everyday life.

The Wrangler + MNTGE collection will debut at the Future Fashion Summit in Paris alongside archival vintage Wrangler pieces.