Wrangler Jeans has announced that it has achieved a milestone of saving three billion liters of water since 2007. The global leader in jeans and casual apparel also announced methods to reduce water usage at its facilities by 20 per cent by 2020.

The three billion liters that the company saved equals the annual household water needs of more than 21,000 Americans. Water plays a significant role in manufacturing of denim. The finishing steps in producing a pair of jeans typically require multiple water baths. By merging steps, Wrangler reduced water use without compromising quality. This improved wash down process, combined with increased water recycling yielded this significant resource conservation.

Wrangler brand's water recycling program invested in advanced wastewater treatment systems is to improve effluent water quality. This allows treated water to cycle back through the system.

For example, the company's owned Torreon facility in Mexico has achieved a 45 per cent water-recycling rate through a combination of disc filtration and biological treatment processes. The company plans to invest in additional technology at the site to achieve a 75 per cent recycling rate by 2018.

Initially, Wrangler pioneered a major water conservation effort with its water miser program a decade ago. This finishing process applied detergent more strategically, reducing the water used in the company's wash formulas by up to 28 per cent. This was a technique that was then applied globally across internal manufacturing. It's one of many initiatives that Wrangler has taken up for years.