K-pop star and a member of the Blackpink Group, Jisoo has been named as the new global ambassador by US-based fashion brand Tommy Hilfigerfor its Fall 2024 campaign. The brand has launched a campaign video showcasing the idol-actress wearing modernised prep classics from its fall 2024 collection.
In her campaign pictures on social media, Jisoo is seen wearing a Breton-striped cardigan, wool coats, and denim skirt pieces from the upcoming fall collection. According to her, the brand’s style resonates with her own personal style as it blends femininity with modern sensitivity in its latest collection.
Speaking about Jisso, Hilfiger affirms, with the K-pop star’s confidence and calmness reflected in her unique style, Jisoo fits perfectly with the brand’s expectations. She proves to be the ‘ideal’ ambassador for their prep classics collection, he adds.
