Luxury brand LVMH is planning to speed up its own digital transformation through the Retail Lab, an internal organisation set up to help the labels owned by Bernard Arnault's group develop innovative solutions in the digital and retail field. The Lab is designed to help the group's labels, whether in the fashion, wine-making, cosmetics, watch-making or selective distribution sector, in their digital and retail transformation.

The project commenced a year ago, when the group hired Gautier Pigasse to set up, launch and manage the LVMH Retail Lab. Pigasse is a digital marketing and customer experience expert, and has worked with several brands and major consumer product and media groups, notably in the luxury sector, on their multi-channel strategies. The project manager will bolster this project by sourcing and testing new technologies.