Luxury fashion giant, Prada Group has hastened its shift to sustainability by joining the Sustainable Markets Initiative’s Fashion Task Force.
Chaired by technology entrepreneur and sustainable fashion pioneer Federico Marchetti, the Fashion Task Force was founded in 2021. It aims to drive proactive programs to hasten the fashion industry’s shift to a more sustainable future. Prada Group will contribute to bringing about change and quickening advancement in the current focus areas as a member.
Lorenzo Bertelli, Head-Corporate Social Responsibility, Prada Group, says, brands can face the complexity of the modern world and improve their operations by building on everyone’s valuable expertise and achieving common goals in sustainability.
Marchetti adds, Prada with a cohesive group of leading brands striving for one shared purpose of creating fashion in harmony with nature, is an excellent fit for the Task Force.
Over the years, the Task Force has worked on a number of projects such as the introduction of the Digital Product Passport during the G20 meeting in Rome and programs centred on regenerative agriculture in areas like the Italian region of Apulia and the Himalayas.
Besides the Prada Group, the Fashion Task Force also includes leaders from high-end fashion companies, platforms, and retailers such as the Aura Blockchain Consortium, Brunello Cucinelli, Burberry, Chloé, Gabriela Hearst, Giorgio Armani, Puig, Moda Operandi, and Zalando.
