Esteemed Italian wool fabric specialist, LanificioSuccessoriReda (Reda) is embarking on several new projects to expand its operations. These include the launch of contemporary cashmere fabrics and a wider collaboration with Vilebrequin for men’s bathing suits, alongside a partnership with Eurojersey for a new series of double-strata sporty-chic fabrics.
Hailing from Biella, Redaaims to reinvent wool beyond traditional uses while emphasising its sustainable identity. Since 2020, Reda has been B Corp certified, reflecting its adherence to the highest social and environmental standards.
The company boasts several specialised divisions: Reda Active focuses on high-performance fabrics ideal for physical activity and daily challenges, while RedaFlexospecialises in smart stretch fabrics made from an environmentally friendly next-generation polymer. Rewoolution is dedicated to producing high-performance sports and leisure wear from pure Merino wool. Lanieri Italia offers made-to-measure clothing through an e-commerce platform that combines technological innovation with traditional tailoring.
At the latest Milano Unica, ErcoleBottoPoala, CEO, presented ‘The Goat,’ a collection of cashmere fabrics aimed at contemporary, street-inspired total looks. Named after the acronym ‘Greatest of All Time,’ the collection features garments far removed from classic formal schemes, characterised by oversized, comfortable, and functional fits. The high-quality cashmere ensures unparalleled softness and durability, with optional water-repellent treatments for added practicality.
In collaboration with The Woolmark Company, Reda has also developed high-performance, low-impact wool swimwear for Vilebrequin. Since Spring/Summer 2022, this partnership has produced men's swim shorts made from Reda’s Super 120's Merino wool Active. The capsule collection for Spring/Summer 2024 includes new color variants and additional garments like shirts and drawstring pants, all benefiting from Merino wool’s hypoallergenic, breathable, and thermoregulating properties.
Additionally, Reda has teamed up with Eurojersey to create Techblend, a fabric that combines Eurojersey’s Sensitive Fabrics with Reda Active’s Merino wool jersey. This innovative material offers comfort, stretch, odor absorption, and breathability, suitable for tailored styles. The fabric features a bio-wicking treatment for greater breathability and rapid drying.
