India’s leading textile company Sportking India has launched a new technology called Controlled Release Enhanced Mating Interruption Technology (CREMIT) to support farmers boost their cotton production under the ‘San-Vardhan’ (cotton you can trust) initiative. 

Launched in partnership with ATGC Biotech, the technology helps protect the cotton crop from Pink Bollworm (PBW) attack. It is currently being implemented across 2,000 acre in three districts of Punjab and Haryana.

Munish Avasthi, Managing Director, Sportking India, says, the CSR project San-Vardhan with CREMIT technology helps supports cotton farmers in North India by addressing the issue of PBW attack.

Dr. Baljinder Saini, Executive Director, Reviving Green Revolution Cell, the implementing partner for this project adds, similar initiatives need to be launched in other cotton growing areas in Central and South India.

A manufacturer of diversified range of textiles, Sportking India caters to the evolving demands of the weaving and knitting industry in India.