The September edition of Milano Unica (Sept. 6-8), designed for a global audience will take place at Fieramilano Rho, opening on the last exhibition day of both The Micam and Mipel to underscore the determination and political-economic importance of teaming up.
The ‘New Beginning’ of the 23rd edition of Milano Unica starts with the principle of offering a new dimension of service, creativity and excellence of the proposals put on display, with a view to accompanying visitors through the values of quality and authenticity that characterize Made-in- Italy production. Italy’s most prominent and important manufacturers but also foreign exhibitors will participate along with the participants from the Japan and Korea Observatories that, as usual, were selected based on product quality.
The event represents an innovation in textile and accessories trade shows, as it introduces a new system of establishing relationships between fabric manufacturers and customers and, also, the entire fashion system, thanks particularly to the thorough and complex trend research area. In fact, Milano Unica has invested on trend research, raising the bar and empathetically involving the reference audience, accompanying it through creative, never banal, explorations.
Milano Unica transforms itself into a place where a team-focused system does not diminish the individual personality of each single business, but instead creates an inclusive, barrier-free environment that invites visitors to walk smoothly through the areas. This restyling is intended to allow participants to experience a new dimension of service, business and entertainment.