Seek the progressive, contemporary fashion trade show was held in Germany from July 4 to 6, 2017. The show presented more than 250 brands across men’s wear, classics, women’s wear, authentic designer collections, lifestyle products and street wear.

Since 2009, the show has presented its ever-growing audience with new labels, and re-introduced old brands to new customers. Its biannual shows are focused on modern clothes for independent minds.

Seek offers brands and visitors a sophisticated and relaxed environment for both business and pleasure. The aim is to both inspire and be inspired. Exhibiting brands showcase a mixture of new attitudes and old traditions - but are always committed to authentic products in high quality, produced independently. Especially striking was the strong cluster of retro sportswear brands. Seek offered lots of different options to choose from – from smaller names such as Danish H2O to the various different lines by Champion.

Street and footwear brands such as Suicoke, The North Face Red, Airwalk Classics made their debut. Big German buyers were spotted. Also, many classic oriented men’s wear buyers found their way to Seek to look for inspiration. The show placed an emphasis on autonomy, anti-trend sentiment, tradition and provenance, shaped by subcultures, music, art and film.