The American Apparel & Footwear Association (AAFA) has petitioned the Federal Trade Commission (FTC) to modernize care labeling rules by permitting digital labels, such as QR codes or URLs, instead of lengthy physical tags.
Current regulations, established in 1971, require manufacturers to affix care instructions on garments. However, the rise of global labeling requirements has led to oversized, multilingual labels with complex symbols that many consumers find difficult to read or simply cut off.
“Today’s shoppers demand clearer, more relevant information without being buried under pages of wasteful, uncomfortable labels,” said AAFA president and CEO Steve Lamar. “By embracing digital solutions, the FTC can unlock vast potential for consumers to gain more insights into the products they buy.”
According to industry estimates, apparel labeling requirements produce approximately 5.7 million miles (9.2 million kilometers) of label tape annually enough to reach the moon and back twelve times. AAFA argues that digital labels would streamline care instructions while reducing material waste.
Beyond convenience, digital labels could enhance transparency throughout a garment’s lifecycle, offering insights into resale, repair, rental, and recycling options. “This digital shift fosters more responsible, adaptable guidelines,” said Nate Herman, AAFA senior vice president of policy.
AAFA urges the FTC to align regulations with modern consumer behavior, where shoppers increasingly use technology to engage with fashion. The proposal seeks to improve accessibility, sustainability, and efficiency in apparel labeling.
