Adidas AG, the renowned German sportswear manufacturer, and English football club Manchester United have inked an extraordinary 10-year contract extension, solidifying one of the most significant deals in Premier League history. The agreement ensures that Adidas's iconic stripes and logo will grace the players' jerseys until 2035, with the deal valued at a minimum of £900 million ($1.2 billion).

This remarkable renewal takes place amid Manchester United's ongoing efforts to find a new owner or investors while under the ownership of the Glazer family since 2005. Notably, UK-based billionaire Jim Ratcliffe and Sheikh Jassim Bin Hamad J.J. Al Thani, a member of Qatar's royal family, have presented bids surpassing $5 billion to acquire the esteemed club.

Although the team demonstrated improved on-field performance last season, it continues to grapple with replicating past glory under former manager Alex Ferguson, who retired in 2013—the year of Manchester United's last Premier League title.

This extended partnership with Adidas marks a notable move for the sportswear brand, especially after parting ways with rapper and designer Kanye West, formerly known as Ye, as it endeavors to bolster sales and pave the way for future growth.