The Apparel Manufacturers of India (AMI) targets orders worth Rs 50 crore (around $8 million) at the upcoming four-day trade fair in Hyderabad, beginning February 6. Over 135 brands from Mumbai will showcase their latest collection, at the first ever zonal trade fair organised by AMI, to retailers and MBOs of South India. Some big brands expected to participate include: Ethos, Geevankee, Era, Final Choice, Torso Shirts, Diya Design Studio, Big Brother, Hansi, Fayon Troupe and Femi Designs. Nikhil Furia, organiser, AMI says, "This is the first time we are conducting the fair at a Zonal level and we are very excited for the same. The phenomenal response we received in the earlier editions have motivated and inspired us to escalate our magnitude to a Zonal level. We intend to convert orders worth Rs 50 crore in this edition. Our idea is to give a platform where all the retailers find the best fashion options from Mumbai at one place and one time. We look forward to a positive and welcoming response this time too and hope the retailers and MBOs get a varied catalogue to select from," he added.
AMI’s main aim is to bridge the gap between manufacturers, retailers, agents and suppliers and build a networked community that will be meaningful to the entire value chain of readymade apparel markets across India. This is the 13th edition of the trade fair organised by AMI in Southern India.
