Arvind’s fall/winter ’18 range is called Senses. The idea is to explore the aesthetics of denim, turning to new textures and hues and bringing them to life in a range of silhouettes. What sets the collection apart is its extensive line of fabrics with tencel lyocell fibers in various blends, which Arvind tapped has into to give its denim greater dimension plus that ever-softer hand-feel that consumers are constantly after.
Senses takes global influences and connects them with local values. The combined narrative is a sensory exploration of the denim fabric for the fall/winter season.
Arvind, which has been in business for more than 70 years, aimed its expertise at producing denim 30 years ago and now produces more than 110 million meters of the fabric each year. The focus at Arvind is to keep technology ultra-modern, ideas innovative and denim at the forefront of what the market wants.
The collection has traditional twills in different weights along with a few novelty weaves. The focus has been on sustainable fibers and achieving better wash-downs and color casts.
Tencel fibers have been extremely popular in women’s fashion, thanks to luster, drape and softness. However, it can be used successfully in menswear fabrications, taking advantage of its strength and comfort. So Arvind developed a men’s collection called Tencel Fibers Y Not.
