To come to a conclusion as to what women around the world think of finding a pair of jeans isn’t an easy task. This was the subject of a panel discussion at the 2016 Initiatives in Art & Culture (IAC) fashion conference held in Manhattan.

While discussing the topic, Invista Global Director Jean Hegedus presented a new quantitative study conducted by them to examine the denim habits of women world over. The study, conducted for Invista by 2CV Research, talked to thousands of women across five countries including Brazil, China, Germany, and the United States, on the role denim plays as far as their wardrobes are concerned.

While the findings of the study were vastly different around the world, there were a few constants. Women in every country love denim. It was found out that the average woman owns eight pairs of jeans, with women in Brazil owning as many as nine pairs on average.

Well, this doesn’t mean that she wants to wear jeans all the time, though, with most women reporting they prefer to wear jeans around the house, except in China, where denim is preferred. To average American women, jeans are the pant of choice for running errands, while in China it is just the opposite with most women there preferring leggings for running about.

All across the world, close-fitting jeans proved most popular with only Brazillian women preferring straight silhouettes. Despite talk about the days of the skinny jeans gone by, Invista’s survey found that most US women still prefer skinny jeans above straight-leg styles.

As per the study, only 52 per cent of women around the world described buying jeans as ‘easy’ and in the US and Germany this was far less, with only 42 per cent of American women and 30 per cent of German women saying buying a pair of jeans is rather easy. On this subject, China was the sole exception where 75 per cent of women said buying jeans was easy.