Avery Dennison, a global leader in material science and digital solutions, has launched its Digital Product Passport as a Service (DPPaaS) to help brands comply with the upcoming EU regulations on Digital Product Passports (DPPs). Burton Snowboards is the first customer to use Avery Dennison's new end-to-end service, which provides brands with the consultation, hardware, software, digital ID technology, physical labels, and support services they need to meet the future DPP requirements.

DPPaaS is part of Avery Dennison's broader digital solutions portfolio, which connects the physical and digital worlds through its intelligent labeling and atma.io connected product cloud platform. DPP is a key component of the European Commission's Circular Economy Action Plan (CEAP), which will be phased in starting in 2027 across key sectors such as apparel, textiles, batteries, and electronics.

As an associate member of the CIRPASS consortium, which advises the EU on the implementation of the DPP scheme, Avery Dennison has unique insights into the digital solutions that brands need. Additionally, through atma.io, Avery Dennison tracks 30 billion items across global supply chains, collecting vital data for DPP, such as carbon footprint information, material origins, and reusability guidelines.

Avery Dennison's DPPaaS is a timely and innovative solution that helps brands prepare for the upcoming EU Digital Product Passport regulations. By providing brands with the tools and resources they need to comply with the new requirements, DPPaaS enables brands to continue to meet the needs of their customers and contribute to the circular economy.

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