Tirrppur-based garment manufacturer Back Bay India has supplied nearly 1 million garment pieces for the upcoming Paris Olympics from June 26,
The apparel products supplied by the company will be sold at the stadia and other official retail outlets, with a small quantity supplied to volunteers. The company will also supply its garments for the Paralympic Games. Around €2 billion of these garment pieces will also be sold bythe International Olympics Committee through its official channels.
Contract for the supply of these garment pieces was awarded by the French company Cotton Division. In 2023, Back Bay also supplied products for the Rugby World Cup in France. The contract was awarded through the IOC’s official licensing program.
According to the organisers, official licensed products in all categories — apparel and accessories, gifts and novelties, toys and games, publishing, lottery, stamps and coins, luggage and travel items, stationery, school supplies, etc will be made available through official retail channels.
Around 10,000 references of these officially licensed products featuring the Paris 2024 colors will be developed by roughly 60 companies, both French and international.
