Backlash against the clothing retailer Forever 21 has intensified in recent weeks following social media posts from frustrated shoppers claiming the brand was reducing its plus-size offerings in U.S. stores. Additional videos highlighted that Forever 21 recently shut down its Instagram account dedicated to plus-size clothing customers.
However, Forever 21 asserts that it does not intend to pull back from the plus-size clothing market. Instead, it aims to consolidate all of its social media accounts into a single Forever 21 account.
The brand emphasised its commitment to increasing its plus-size offerings. Like many stores that once dominated shopping malls, Forever 21 has faced significant challenges in recent years. The chain filed for bankruptcy in 2019 and was subsequently bought out of bankruptcy in 2020.
The group that saved the brand consisted of Authentic Brands Group and two real estate companies, which NPR reported as being ‘America's largest mall operators.’ The new owners have since partnered with online fashion retailer Shein in hopes of revitalizing and expanding Forever 21.
