Bangladesh's apparel industry has shown remarkable growth in exports to non-traditional markets, but there is still untapped potential in countries like the UAE, Qatar, Kuwait, Kingdom of Saudi Arabia, and Bahrain. 

To capitalize on this potential and achieve the ambitious goal of becoming a $100 billion apparel exporter by 2030, various stakeholders need to take action. 

Decision-makers 

Government and industry leaders should prioritize market exploration and invest in promotional campaigns to introduce 'made in Bangladesh' products across non-traditional markets. This may include conducting market research, identifying target customer segments, and tailoring marketing strategies to suit the preferences and demands of each country. 

Businesses

Apparel manufacturers and exporters should diversify their export markets and actively explore new opportunities in non-traditional markets. This can be achieved by establishing partnerships with local distributors or retailers, attending trade shows and expos, and leveraging digital platforms for marketing and sales. 

Consumers

Consumers play a crucial role in supporting the growth of 'made in Bangladesh' products. By choosing these products whenever possible, consumers can contribute to the success of Bangladesh's apparel industry and its goal of becoming a major global exporter. 

Collaborative approach

Overall, collaborative efforts among decision-makers, businesses, and consumers will be essential in unlocking the full potential of non-traditional markets and propelling Bangladesh's apparel industry towards its ambitious target. By taking these steps, Bangladesh can strengthen its position as a key player in the global apparel market and drive economic growth in the country.