The British Fashion Council (BFC) has quietly canceled the June edition of London Fashion Week, a move that further reflects the event’s diminishing significance compared to the major fashion weeks during the global fashion calendar.

Instead, the BFC is shifting its focus to London Show Rooms Paris, scheduled from June 26 to July 1, with a particular emphasis on menswear.

Caroline Rush, Outgoing CEO, BFC, says, the Paris showroom will help British designers generate sales and build relationships with international media outside of a traditional runway setting. The council remains committed to create meaningful commercial opportunities for UK-based fashion brands outside the country

Paused since mid-2023, the Paris showroom event was successfully relaunched last September.

Originally launched 13 years ago as London Collections: Men—later rebranded as London Fashion Week Men’s—the June event once enjoyed strong industry interest during the height of men’s fashion week buzz. However, in 2020, it transitioned into a co-ed format, and many brands began favoring February or September shows - or opted to showcase their collections in other major cities.

While the June event remained fairly strong through 2022, it began losing traction in 2023, due in part to the lasting effects of the pandemic and shifting industry preferences.

With the move to Paris, the BFC aims to give UK menswear brands a new platform at the heart of the global fashion scene, especially as international labels continue to dominate the menswear space.