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The Lycra Company launches new denim collection at Kingpins Amsterdam with Diamond Denim

 

A global leader in sustainable fiber and technology solutions for the apparel industry, The Lycra Company has partnered with  the Sapphire Group-owned textile mill, Diamond Denim to launch an innovative denim collection at Kingpins Amsterdam, to be held from April 16-17, 2025

Titled, ‘7 Styles for 7 Days,’ the capsule collection showcases garments made with bio-derived Lycra EcoMade fiber. It highlights the significance of sustainable stretch denim in elevating both men's and women's wardrobes while significantly reducing environmental impact. Each piece in this collection is designed to seamlessly fit into a modern lifestyle, allowing the wearer to transition effortlessly throughout the week.

Ebru Ozaydin, Global Product Category Director - Denim, Wovens, and Ready-to-Wear, The Lycra Company says, Diamond Denim was among the first mills globally to acquire renewable fiber from the company to create four high-performance fabrics that form the foundation of this versatile collection, ideal for any occasion.

Later this year, bio-derived Lycra EcoMade fiber, made with QIRA, will be commercially available. This sustainable solution, composed of 70 per cent renewable dent corn grown annually in Iowa, has the potential to reduce the carbon footprint of Lycra fiber by up to 44 per cent, while maintaining the original LYCRA fiber's performance.

Diamond Denim remains dedicated to adopting sustainable practices in textile production, states Jayesh Mandalia, Head –Design, Diamond Denim. The company’s partnership with The Lycra Company helps deliver low-impact, high-performance denims to consumers, while also advancing its decarbonization goals.

The 7 Styles for 7 Days collection will be displayed at Kingpins Amsterdam, located at the Sugar Factory in Halfweg, Netherlands. As a leading provider of innovative fiber and technology solutions for the global apparel and personal care industries, The Lycra Company is committed to offering sustainable products made from renewable, pre-, and post-consumer recycled materials that reduce waste and promote circularity.

Headquartered in Wilmington, Delaware, United States, the company owns well-known brands such as Lycra, Lycra HyFi, Lycra T400, Coolmax, Thermolite, Elaspan, Supplex and Tacgactel. The Lycra Compay adds value to its customers' products by providing unique innovations that meet consumer demands for comfort and long-lasting performance.

 
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