Cotton USA signed Brandix Textiles as its first licensee in Sri Lanka, a developing market for US cotton exports. Brandix Textiles is one of Sri Lanka’s largest textile manufacturers and supplies high quality woven finished fabrics to leading global apparel brands.

“Brandix is a top quality fabric and apparel manufacturer with established sourcing partners in the Cotton USA supply chain, so the company is a natural fit for our licensing program,” Cotton Council International (CCI) Executive Director Bruce Atherley said, adding, “Launching a Cotton USA licensee in Sri Lanka will establish a greater presence for US cotton in South Asia and strengthen the U.S. cotton supply chain.”

Brandix Textiles’ Cotton USA license covers 400,000 square meters of 100 per cent US cotton woven fabrics. Brandix currently sources the majority of its greige fabrics from Cotton USA-licensed mills in Pakistan, ensuring the US cotton content and giving them a high quality product. Brandix officially joined the licensing program in December 2015. The company previously participated in the 2013 Cotton USA Supply Chain Marketing Conference in Dubai, which brought together 54 companies under one roof to develop new business opportunities for US cotton. Brandix met with Cotton USA fabric licensees, garment companies, and international brands and retailers at the event, making strong supply chain connections.

Brandix is also a Cotton LEADS partner. The Cotton LEADS program – initiated by Australia and the United States – offers manufacturers, brands and retailers a reliable cotton supply chain solution and confidence that their raw material is responsibly produced and identified.

Cottonusa.org www.brandix.com