The Clothing Manufacturers Association of India (CMAI) has launched a novel initiative, ‘Brands of India’, to display the diversity and quality of Indian apparel brands in the Middle East. The B2B trade show, which is supported by various entities, including the Embassy of India, Dubai Chamber, TEXMAS, Dubai Textile Merchants Association, and the RGM Group, will take place at the Dubai World Trade Centre, Halls 6 & 7, from November 27th to 29th, 2023.
The show will feature over 250 top Indian apparel brands across various categories, such as Indian ethnic wear, Western wear, and Fusion Wear for men, women, and children. Jayesh Shah, Vice President of CMAI and Chairman of the Brands of India Committee, said, “Indian craftsmanship has transcended boundaries, and we’ve surpassed our goal of featuring 150 brands, with over 250 to be showcased.”
The show aims to capitalize on the increasing global demand for Indian apparel brands, especially in the GCC countries and African markets. Rajesh Masand, President of CMAI, stated, “Indian apparel brands have made substantial advancements in the GCC countries and African markets, with Indian apparel exports estimated at approximately US$ 2426 million and US$ 913 million, constituting a substantial share of 21% and 19%, respectively.”
The show also aligns with the ‘Make in India’ and ‘Atmanirbhar Bharat’ initiatives, which seek to promote Indian manufacturing and self-reliance. Rahul Mehta, Chief Mentor of CMAI, highlighted the importance of the ‘Brands of India’ show in boosting Indian apparel brands in the global market.
The show will provide a platform for wholesalers, retailers, distributors, importers, and departmental chains in the MENA region to connect with leading Indian apparel brands. Some of the prominent participants include Louis Philippe, Soch, Spykar etc.
