Source British a new trade show in the US dedicated exclusively to British brands will be held from March 13 to 14, 2017. It will bring together US West Coast retail buyers, agents, distributors and press with distinctive British brands showcasing a range of heritage and contemporary collections across fashion, accessories, jewelry, shoes, home, gift and crafts.
The US is a major market for UK companies but many US buyers do not like to travel. So UK brands feel it’s important to invest time and attention on the US market. Many US buyers want to trade in sterling post Brexit as the rates are more in their favor – a great benefit for businesses wanting to export to the US now. They want British brands with provenance and a strong brand story. That’s what Source British aims to cater to.
US consumers have a liking for British style, though awareness of most British brands is still low. Source British has also announced a new partnership with the Trend Council. Trend Council is an affordable design tool delivering expert analysis and design inspiration to designers and fashion professionals. Its trend site showcases long term and fast track trends, runway analysis, color, pattern and retail reporting. It has long been a partner consultant for premium retailers, designers, manufacturers and buyers.
