Burberry has appointed Ron Frasch as a non-executive director. He will help the luxury fashion retailer and brand reverse the trend of falling sales in the US.
Frasch was president and chief merchandising officer at Saks Fifth Avenue between 2004 and 2013. He then joined private equity firm Castanea, which invests in consumer products and services. He spearheaded Castanea’s investment in luxury bag retailer Proenza Schouler two years ago.
Meanwhile, Sky chief executive Jeremy Darroch will join Burberry as senior independent director. Burberry is aiming to transform its fortunes by slashing its ranges and reducing the amount of sales it makes on discount. The business suffered a five per cent fall in profits in the year to the end of March, driven by a downturn in its US performance.
. The brand is trying to refresh its product range, become more efficient and improve the performance of its stores, where its space delivers less sales than rivals.
Burberry is a British luxury fashion house known for its trench coats. Founded in 1856 and is a leading luxury brand with a global business. The assortment covers a broad spectrum from classic trench coats to extravagant, innovative fashion collections. The range covers men’s wear, women’s wear, children’s wear, coats, dresses, shoes, accessories, bags, scarves, beauty and fragrance.
