Chic will be held in China, March 11 to 13, 2020. This is Asia’s largest trade fair for fashion and lifestyle. Individual fashion segments will be set up for the first time as independent areas. Defined with new titles, they focus precisely on the core values of the Chinese consumer market and are tailored to the respective requirements and market peculiarities of the individual fashion segments. The organizers are pursuing strategic marketing measures to connect exhibitors and visitors. The latest fashion trends of the season will be staged on the catwalk. A platform for industry discussions will be used intensively by exhibitors and visitors alike. Essential market information for the trade and industry will be offered here. This is an established concept that is to be expanded for the upcoming event with international media partners. Among the international pavilions at Chic, Italy traditionally has the largest European participation with about 30 brands in the fashion, bags, shoes and accessories sectors. France will present women’s wear, men’s wear and accessories at its pavilion. Other exhibitors will be from Germany, Korea, Poland, Switzerland, Singapore, Turkey, Vietnam, India, Spain etc.
The Chinese market is developing at a rapid pace, and today China has a mature fashion market with top players, developed structures, and trend-setting consumers.
