Columbia Sportswear’s net sales are expected to decrease by 4 to 2 per cent, ranging from $3.35 to $3.42 billion in 2024. The company’s net income is expected to be $207 to $231 million, resulting in diluted earnings per share of $3.45 to $3.85.

The fourth quarter net sales of the Oregon-based company decreased by 9 per cent to $1.06 billion from $1.17 billion for the comparable period in 2022. Sales of the brand, Columbia dropped by 7 per cent to $891 million while those of the brand Sorel dipped by 18 per cent to $116 million. Sales of smaller brands Prana and Mountain Hardwear fell by 29 per cent and 11 per cent, respectively.

Net income of the brand decreased by 26 per cent to $93.3 million, or $1.55 per diluted share in the quarter. The inventory reduction plan executed under the leadership of the guidance of Tim Boyle, Chairman, President and CEO, enabled the brand to generate operating cash flow. th of which impacted our fourth quarter performance.”

Amidst global economic and geopolitical uncertaintly, retailers continue to work diligently to maximise sales, and optimise product, brand marketing and marketplace strategies to accelerate growth in 2025 and beyond, adds Boyle.