The global market for cooling fabrics is projected to grow at a compound annual growth rate of 11.1 per cent by 2024. Cooling fabrics help to keep the wearer’s body cool. The fabrics also help evaporate sweat and provide protection against heat stress.
The dramatic rise in market value over the years is being attributed to global technological advances combined with a rising awareness of cooling fabrics in the consumer sphere. Changing consumer trends and preferences, together with increasing R&D activities, are expected to drive the growth of the cooling fabrics market over the forecast period.
Cooling fabrics are getting prominence in sportswear and leisurewear, and as these two market areas are also growing in regions such as North America, Europe and Asia-Pacific, the market is set to grow even further.
Synthetic cooling fabrics currently dominate the market, with the trend expected to continue throughout the forecast period. Synthetic fabrics offer a wide range of benefits when compared to rival materials. Synthetic materials include polyester, nylon, rayon and spandex, which are not only breathable, but allow effective ventilation. These fabrics are also easily acquired for manufacturing.
Enhanced cooling and moisture management is one of the key benefits, particularly with regards to the sports and athleisure market. In addition, synthetic fabrics also provide higher strength and durability, meaning that they can be used for a wider variety of applications. The segment is expected to account for a large share of the overall market.