To promote the US Cotton Trust Protocol and the Textile Genesis traceability platform, Cotton USA and Textile Genesis recently held a workshop in Dhaka, Bangladesh. The event aimed to address the growing demand for sustainable US cotton within Bangladesh’s thriving textile industry.
The workshop was attended by approximately 70 representatives from mills and manufacturers, who recently joined the US Cotton Trust Protocol. They learnt how to effectively use the TextileGenesis platform, the protocol’s digital traceability tool.
Ali Arsalan, Country Representative, Cotton USA, states, the inaugural US Cotton Trust Protocol and Textile Genesis™ workshop witnessed around 70 supply chain participants who are new USCTP members.
Feedback from these participants indicates, major brands like Levi’s, Next, KIABI, TESCO, and Target are consistently expanding their market share of US cotton-rich products sourced from Bangladesh. This workshop by Cotton USA will support these mills by facilitating their transition to this new platform, adds Arsalan.
In his remarks Arsalan focused on the importance of integrating high-quality, sustainable US cotton into Bangladesh’s textile industry. He reaffirmed the commitment to strengthening partnerships with spinning factories.
TextileGenesis™ aims to not only establish complete transparency from fiber to retail but also ensure the authenticity and origin of sustainable textiles compared to generic alternatives. This platform was specifically designed for premium and sustainable textiles, including wood-based fibers, sustainable cotton, recycled polyester, specialty filaments, silk, wool, and cashmere.
The workshop concluded with a lively Q&A session, allowing participants to engage with experts and exchange collaborative ideas. It was followed by a networking session which enabled attendees to explore potential partnerships and share insights on advancing sustainability within the textile industry.
