Cotton USA, that promotes US. cotton fiber and manufactured cotton products around the globe, is gearing up to promote US cotton’s quality, responsible production and innovation at leading trade show for home textiles ‘Heimtextil’ in Frankfurt, from January 9 to 13 next year. It will seize the opportunity to offer sourcing support to the global home textile industry.

As an added incentive to the hospitality industry, Cotton USA will also introduce its new hotel and travel initiative that connects its licensed manufacturers with the hotel sector to provide U.S. cotton-rich bedding and towels. This new initiative Cotton USA will allow hotel partners to specify and highlight their use of US cotton-rich products so that, in turn, their guests can enjoy the safe and comfortable feeling of ‘home away from home’ when staying at a hotel.

For four days, Cotton USA pavilion at Heimtextil will serve as an international meeting point for the entire cotton trade including merchants, mills, manufacturers, brands, retailers and the press. Cotton USA, Cotton Inc and Supima will provide comprehensive information about the global cotton market, sourcing, consumer research, and the marketing/promotional services the US cotton industry offers.

Visitors can learn about the Cotton USA sourcing, marketing and licensing programs and Cotton USA’s collaboration with leading brands and retailers worldwide. Visitors will be able to view innovative product samples from the new collections of international Cotton USA licensees.
As an added boost to Cotton USA, US cotton producers are leading the way in responsible cotton production practices. US cotton is grown under the strongest, mandatory, enforceable and sustainable farming regulations that include long-term land conservation and lower water usage. The US system’s transparency allows for constant monitoring and improvement.