Denim in India and across the globe has become the flavour and trend at fashion weeks and fashion forecasts with its various innovations in its fabric weaves, yarn blends and surface textures. The overall field-based perception in the market is that demand for denim cloth and its products have never been so good.

The denim sector is on a growth path vis-a-vis other sectors of the textile industry, riding high on upbeat demand for denim in India; and many existing players are also expanding their capacities. Similarly, new ones are making investments so as not to miss the TUFS subsidy and concessions from state governments, especially the US, which are cotton producers and/or are predominant in textile production, and doling out concessions and special incentives to get investments from textile corporates and projects.

Due to the industrial slowdown and tapering out in textile production, China will become a marginal player in the future, while India, Vietnam and Bangladesh are all set to emerge stronger. Bangladesh is more active in denim products, for which it has achieved export of $2billion, and having ambitious target of exporting denim products worth $7billion by the year 2021.

Meanwhile in India, demand for denim apparel such as jeans, shirts, tops, short trousers and jackets etc is growing fastest in all apparel segments, driven strongly by the urban and semi-urban aspiring youth. In addition, demand is fuelled and unleashed by unprecedented growth and the rise of online consumerism via a growing trend for shopping malls and e-commerce. This is leading to the increasing share of denim apparels in the fashion segment of retail markets.