Denim Premiere Vision will be held in the UK, December 3 to 4, 2019. This show’s edition is broadening its offer as it will host 97 exhibitors, nine per cent more than the ones who participated in the December 2018 edition. The overall production of all these exhibitors counts for a billion meters a year, about one-third of the world’s entire denim production and about 90 per cent of the premium denim market.

Among novelties, the immersive, experimental and experiential space Habitat 21 will highlight a selection of about 30 new exclusive eco-responsible fabric developments created and produced as a collaboration between Denim Premiere Vision, Italian designer Kristian Guerra, installation designer Filippo Maria Bianchi and a few selected exhibitors identified by the PV Smart Creation team. Together they developed a selection of new eco-friendly fabrics debuting at the show. A special session will focus on the importance of denim in youth subcultures. Other workshops, trend seminars focused on spring/summer 2021 and fall /winter 2021-22 will take place during the show along with The Denim PV Smart Talks presenting eco-responsibility game changers.

There are some clouds on the horizon as the denim market is facing some difficulties. There are political and economic problems generally.