Denim Premiere Vision recently concluded its Berlin editions and made an exclusive announcement called "The SPIN OFF" revealing a major change for the next two editions. Instead of alternating between Berlin and another fashion capital, the trade show will now be held exclusively in Milan for the October 2023 and May 2024 editions.
The decision to move to Milan was driven by the city's potential as the future global capital for denim and a desire to prioritize exhibitors' business interests in a post-Covid era. Despite challenges in timing and competition with other shows, Denim Premiere Vision in Berlin attracted international visitors, industry insiders, and high-quality brands, offering profitable business opportunities and networking prospects.
The event showcased inspiring denim weavers, innovative projects, and collections, featuring notable highlights such as Adriano Goldschmied's Daily Blue brand, Michiko Koshino's iconic pieces, and Stefano Chiassai's Blue Tailoring exhibition. Key trends at the show included sustainability, selvedge denim, digital tools, blending fibers, black denim, and special surface effects.
The shift to Milan aligns with Denim Premiere Vision's strategic vision for the future and its potential impact on the denim industry.