From futuristic denim technology brands like e-indigo, chrome chord, hybrid chinos to handloom ones like ikat — denim is witnessing a revolution in terms of design aesthetics and accessibility to cater to the evolving mentality of customers.

A wash trend collection has been developed at Arvind Denim Lab using eco-friendly technologies and processes. E-indigo, an innovative line, uses a new indigo dyeing technology, which is not only substantially more sustainable compared with traditional dyeing techniques, it also imparts a fresh appeal to the finished product.

Levi Strauss has devised a new operating model that ushers denim finishing into the digital era. Project FLX (future-led execution) digitizes denim finish design and enables a responsive and sustainable supply chain at an unparalleled scale. By replacing manual techniques and automating the jeans finishing process, Project FLX radically reduces time to market — and eliminates thousands of chemical formulations from jeans finishing.

Using this method Levi Strauss can replace manual techniques and automate the time-consuming, labor-intensive and chemical-reliant process of hand-finishing. By using lasers in new ways, finishing time is cut dramatically – from two to three pairs per hour to 90 seconds per garment, followed by a final wash cycle. Levi Strauss has begun piloting Project FLX with select vendors and retail partners and will roll it out across its supply chain in a phased approach over the next two years.