A report offered by Global Data Plc shows how e-commerce can be integrated across the apparel value chain. The report will act as a guide for companies and will recommend whether they should invest, ignore, or explore specific aspects of e-commerce.
Global online apparel sales were estimated at $425 billion in 2020. As consumer spending shifts from physical stores to online channels, e-commerce will remain the fastest-growing area of retail. Moreover, COVID-19 has led to an unprecedented number of high-street closures and caused foot traffic to fall, leaving shoppers with little choice but to purchase items online.
E-commerce websites facilitate the online transaction of goods and services through the transfer of information and funds over a network. There are different e-commerce websites for every field, including online retailers, auction websites, and business-to-business services. Increased smartphone ownership and the need to enhance customer experience have resulted in e-commerce businesses offering both a website and an app. The popularity of mobile devices is driving e-commerce businesses to focus on mobile apps, although operating an app-only format is no guarantee of success.
Amazon was an e-commerce pioneer, starting as an online bookstore in 1994, before expanding rapidly into related areas like fashion, music, consumer electronics, games, and toys.
