Naia from Eastman is making an impact at NYC Market Week, featured at the Lenzing Group's showroom. Celebrating the third anniversary of the Fiber Innovation Center, Naia is joining forces with Tencel fibers, 37.5 Technology, Repreve by Unifi, and CiCLO Technology to demonstrate collaborative innovation in the home textile industry.
Naia Renew, a key highlight of the event, is recognized for its sustainable luxury applications, from bedding to towels. Made with 60 per cent sustainably sourced wood pulp and 40 per cent certified recycled content, Naia Renew offers the perfect balance of performance and eco-friendliness. Its ability to reduce landfill waste and minimize carbon footprints makes it an attractive option for environmentally-conscious consumers.
The Fiber Innovation Center offers visitors a glimpse of Naia Renew’s versatility, which has led to success in markets like China, where it features in a blend of 70 per cent Tencel and 30 per cent Naia. Partnerships with technologies such as Repreve and CiCLO further support biodegradable development, promoting circular home textiles.
Chad Doub, Global Segment Market Manager at Eastman, emphasizes the company's commitment to providing sustainable options that maintain the highest standards of quality and comfort. He highlights Eastman's focus on driving responsible change in the home textile industry through environmentally conscious innovations.
The event highlights the future of eco-friendly home textiles, inviting brands and buyers to explore innovative, sustainable solutions.
