Eastman is showcasing its latest sustainable innovation, Naia On The Move, at this spring’s Functional Fabric Fair in Portland, USA an industry-leading expo focused on high-performance and eco-friendly textiles for outdoor, lifestyle, and activewear segments.
Naia On The Move marks a new phase in Eastman’s cellulosic fiber development, building on the success of Naia Renew staple fiber. Designed for light sports and dynamic urban lifestyles, this new blending solution offers exceptional comfort, breathability, and quick-dry performance. The fiber is manufactured using Eastman’s advanced molecular recycling process, incorporating 60 per cent sustainably sourced wood pulp and 40 per cent recycled materials, verified by Global Recycled Standard (GRS) mass balance certification.
Targeted at the needs of modern, active consumers, Naia On The Move delivers next-to-skin softness, reliable shape retention, and resistance to pilling even after multiple washes. It performs well in variable urban conditions like shifting temperatures and high humidity, making it ideal for everyday wear. Independent testing reveals it surpasses polyester in moisture management and odor control, even at lower blend ratios. Its compatibility with wool and polyester further enhances design flexibility and wearer experience.
Following its premiere in Shanghai, Naia On The Move makes its North American debut in Portland. “This innovation was created to match the pace of modern life, blending comfort and technical performance,” said Chad Doub, Eastman’s global segment leader for staple fibers.
Attendees can explore the full Naia range and experience Naia On The Move in action at Booth 920, where Eastman invites visitors to discover sustainable solutions that blend function, fashion, and environmental responsibility.
